"It all goes back to Friday, March 7th when sleazy club owner Simon Hammerstein, headband-wearing scenester Arden Wohl, gay party boy Derek Blasberg, heiress Amanda Hearst, and gala staple Claire Bernard turned up at the New York Stock Exchange to ring the closing bell."Story here
So to explain what I'm talking about: I used to plan the Winter Dance at the American Museum of Natural History. As a publicity move I basically badgered the NYSE to allow them to ring the closing bell on a date close to the event (March 13). This is the result. Wow.